Content Is Still King With Print Media – Whether Traditional Or Online

It’s hardly a secret that the print media has undergone a drastic evolution in recent years – and generally not for the better in the eyes of anyone who always enjoyed picking up the morning newspaper off the driveway to go with their cup of coffee. The latest gloomy news happened just this month when […]

How Social Proof Encourages People to Buy From You

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got around to asking about this related term “social proof” they had heard so many people talking about. Just what in the world is social proof? It’s simply the phenomenon […]

How Social Proof Encourages People to Buy From You

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got around to asking about this related term "social proof" they had heard so many people talking about. Just what in the world is social proof?

Is Your Reputation In Peril? Let Social Media Ride To The Rescue

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social media can do even more than that! It’s also a vital tool for keeping your reputation shiny at a time when anyone can take to the internet and write a […]

3 Things To Consider When Hiring Someone To Handle Your Social Media

As recently as a year or two ago, it was common for me to have conversations with CEOs – especially older CEOs – who just didn’t “get” the entire social media phenomenon. They gave me a lot of pushback when I tried to persuade them that they were missing out if they weren’t making use […]

What Word Best Describes Your PR Campaign? Momentum or Quicksand?

The media has shortened all of our attention spans. Consumers are used to paying attention to just about anything for eight minutes, then there’s usually a commercial. Websites have mere seconds to grab a visitor’s attention before that bored visitor moves on to another website. In a car, drivers and passengers often switch the radio […]