Identify The Unique Message That Will Help You Promote Your Brand

Each day journalists and radio and TV talk-show hosts need someone to talk to. In fact, they need many someones. Maybe they want a source who can explain why the stock market just crashed. Maybe they are in search of a guest for a TV talk show that specializes in lifestyle topics or a radio […]

You Don’t Have To Be A Celebrity To Be Celebritized

As I’m sure you’ll agree, there’s nothing like a little good news to make arriving at the office for another day of work worthwhile. Just this morning the whole team here at EMSI celebrated when one of our print campaign managers revealed she had arranged an interview last night for a client with CNNMoney.com.  But […]

The Key Ingredients To Developing A Social Media Strategy

It’s hardly a secret that, if you’re promoting a brand, a great tool at your disposal is all the social media sites that have sprung up over the last several years and continue to flourish, such as Facebook, Twitter, LinkedIn, Instagram and others. But, as I hope everyone also knows by now, it’s easy – […]

When Media Opportunities Knock, Swing Your Door Wide Open

One piece of PR advice that I have shared with clients over the years is that they need to take advantage of every media opportunity they possibly can no matter how big or small. Why? Because the media follow the media – or in more generic terms, one thing leads to another! Here’s what I […]

What’s the Good of Talk Radio Appearances if I Can’t Pitch What I’m Selling?

Sometimes people are surprised — OK, dumbfounded — when I explain that they shouldn’t pitch their product during their radio talk show interview. “What?” they say. “Isn’t that why I’m on the show??” Actually, no. Show hosts don’t want to sell your book, product, or services. They want to provide information and entertainment that keeps […]