What’s the Good of Talk Radio Appearances if I Can’t Pitch What I’m Selling?

Sometimes people are surprised — OK, dumbfounded — when I explain that they shouldn’t pitch their product during their radio talk show interview. “What?” they say. “Isn’t that why I’m on the show??” Actually, no. Show hosts don’t want to sell your book, product, or services. They want to provide information and entertainment that keeps […]