Managing Your Expectations For Social Media Marketing

I’ve found that sometimes even clients who are enthused about their social media campaigns aren’t always clear on what to expect from them. Their usual ways of measuring success – such as how many leads or sales were generated – don’t really apply with social media marketing, and that leaves them puzzled. In speaking this […]

Sizing Up The Value Of Social Media

Social media has been a critical piece of the brand-building puzzle for so many years now that you’d think its value no longer needs explaining. Yet every time I think we’ve reached the point where explanations are unnecessary, something occurs that reminds me that maybe that moment hasn’t arrived just yet. In fact, just recently […]

Are You Set Up For A Successful Social Media Campaign

After months – or more likely years – of hearing about how you need to include social media as a vital part of your branding strategy, you’re finally convinced. You’ve decided to take the plunge! But hold on there! While you want to take advantage of this up-to-date venue for promoting your personal or business brand, are you properly prepared to take on a social media campaign that will accomplish your goals?

Content Is Still King With Print Media – Whether Traditional Or Online

It’s hardly a secret that the print media has undergone a drastic evolution in recent years – and generally not for the better in the eyes of anyone who always enjoyed picking up the morning newspaper off the driveway to go with their cup of coffee. The latest gloomy news happened just this month when […]

How Social Proof Encourages People to Buy From You

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got around to asking about this related term “social proof” they had heard so many people talking about. Just what in the world is social proof? It’s simply the phenomenon […]

How Social Proof Encourages People to Buy From You

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got around to asking about this related term "social proof" they had heard so many people talking about. Just what in the world is social proof?

Is Your Reputation In Peril? Let Social Media Ride To The Rescue

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social media can do even more than that! It’s also a vital tool for keeping your reputation shiny at a time when anyone can take to the internet and write a […]