3 Ways To Make Journalists Happy and Promote Your Brand At The Same Time

We always like to share good news with each other here at EMSI, so I was overjoyed to hear that another one of our clients – a financial professional – has been having a stellar print campaign. But his situation also got me to thinking. What’s been the key to his success and is there […]

Celebritize Yourself: 5 Things To Focus On When Defining Your Brand

Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade […]

What’s The Value Of A ‘Like’?

Social media and its role in marketing can be quite the puzzle – even for some of those who are sold on the benefits. They check their “likes” and they figure that a bigger number is better than a smaller one, but beyond that they are perplexed. “What does it all mean?” they wonder. In […]

How To Grow A Social Media Following Using Resources You Already Have

At one time or another we all probably have dreamed about what we could accomplish if we had unlimited resources. Of course, for most of us the “unlimited resources” situation never progresses beyond that dream stage. But maybe that doesn’t always matter. Just this morning, Jay York, EMSI’s senior social media strategist, was sharing with […]

Managing Your Expectations For Social Media Marketing

I’ve found that sometimes even clients who are enthused about their social media campaigns aren’t always clear on what to expect from them. Their usual ways of measuring success – such as how many leads or sales were generated – don’t really apply with social media marketing, and that leaves them puzzled. In speaking this […]

Sizing Up The Value Of Social Media

Social media has been a critical piece of the brand-building puzzle for so many years now that you’d think its value no longer needs explaining. Yet every time I think we’ve reached the point where explanations are unnecessary, something occurs that reminds me that maybe that moment hasn’t arrived just yet. In fact, just recently […]

Are You Set Up For A Successful Social Media Campaign

After months – or more likely years – of hearing about how you need to include social media as a vital part of your branding strategy, you’re finally convinced. You’ve decided to take the plunge! But hold on there! While you want to take advantage of this up-to-date venue for promoting your personal or business brand, are you properly prepared to take on a social media campaign that will accomplish your goals?