How PR Can Help Mend Your Broken Reputation

I’m happy to report that the Internet remains one of the most powerful tools around for helping you build your brand, whether your goal is to promote yourself, your business or both. I’m not so happy to report that there’s a downside. Unfortunately, the Internet is also a tool that your detractors can wield to […]

Don’t Be Bashful! Self-Promotion Is Essential For Building Your Brand

We’ve probably all been at social gatherings where one person monopolizes the conversation and drones on endlessly about his or her extraordinary achievements and experiences. By evening’s end, you walk away shaking your head and thinking to yourself, “What a shameless self-promoter. I hope I’m never like that!” And you certainly shouldn’t be! Not in […]

Don’t Be Bashful! Self-Promotion Is Essential For Building Your Brand

We’ve probably all been at social gatherings where one person monopolizes the conversation and drones on endlessly about his or her extraordinary achievements and experiences. By evening’s end, you walk away shaking your head and thinking to yourself, “What a shameless self-promoter. I hope I’m never like that!” And you certainly shouldn’t be! Not in […]

How To Make The Most Out Of Working With Your Social Media Team

Take a look at nearly any recent photograph that shows a large group of people and it’s almost certain that many in the crowd are staring at their smartphones. Possibly some just received a text. But the odds are that a good chunk of them are looking at Facebook, Twitter, Instagram or other social media […]

How To Squeeze The Most Out Of Every Print Appearance

  When I chat with our clients about the print coverage we’ve been getting for them, I always ask what they’re doing to get the greatest mileage out of all that coverage. Way too frequently the answer is either “little” or “nothing,” outside of possibly posting a link to the article on their website. What […]