An Active Presence On Social Media Can Head Off Bad Publicity

I’m going to guess that if you wanted to track down the origin of consumer complaints, you would end up somewhere around the very first time humans got together to trade goods and services. Being unhappy with a transaction is a universal feeling – and was probably just as frustrating thousands of years ago as […]

Recommended Reading: 3 Articles That Explore And Extol Social Media’s Impact

  This week three articles came across my desk that resonated with me because they reinforce, and state beautifully, some of the things that we at EMSI have been saying about the value of social media for quite awhile now. These articles were such an inspiration that I nearly decided to burrow through old PR […]

Strengthening Your Online Authority Will Improve Your SEO

Here’s something that companies and individuals trying to build their brands didn’t have to worry themselves about years ago: search engine optimization, also known by the much friendlier and easier to remember initials SEO. These days, I’m pretty sure nearly everyone knows about SEO and how important it is to get the right internet-search words […]

Why Small Businesses Shouldn’t Ignore Social Media – Even If They Could

When it comes to social media, I suspect that a certain segment of the 55 and older crowd may still have something in common with a successful businessman I recently spoke with. Intellectually, he knew he should be on social media. He understood he could use it to grow his brand and reach people he […]